Our Story

We hate food waste, and are committed to the fight against it.

Over 30% of all fresh produce production goes to waste due to a system that punishes growers who do not have sufficient product to meet market demands.  And because it is fresh, it gets thrown away within a few days because it starts to spoil.

The frustration of seeing dedicated teams of people working round the clock to plant, grow and tend soft fruit crops, on his farm, whose fruit was then not required by the supermarkets, drove David to search out a solution with his friend Paul.

This was the start of a new journey, a journey that has stretched their imagination and resolve, but has succeeded because of their passion to make a difference.

They founded the Chichester Food and Drink Company and have developed a process that STOPS THE CLOCK on food waste by preserving it until it can be used either as an ingredient or incorporated into consumer ready products.

They have now rescued hundreds of thousands of kilos of berries and apples that otherwise would have been wasted.

Our consumer ready products are marketed under the SQUISHED brand – all contain high levels of our rescued fruit and are delicious.

Whether you need a flapjack lift at snack time or a fruit ball recharge after exercise, we have the product for you.  SQUISHED products keep you, and the planet, going for longer.

Squished – No Berry Left Behind